6 Ways to Improve Google Rankings

Search engines are smart, and they can analyze when marketers try to unnaturally fit keywords onto a page only for SEO. This is known as keyword stuffing, and your site can be penalized for doing it. For instance, a cloth shopping post on a sports equipment shopping blog site is going to get rejected so it is essential to know what you are dealing with. Not to mention Panda, Private Blog Network, and Google EMDs de-indexing updates.

Free Google Keyword Rank Checker 🔎

Keep in mind that Google wants their users to have a good SEO Anomaly experience online. Pursuing this goal has helped them to become the top search engine in the world. This means Google prioritizes sites that give users good experiences, and puts them higher in a SERP. Google interprets a good experience by low bounce rates, fast load times, long dwell times, and high click or conversion rates. All of these metrics indicate that users find your site useful—and all of these metrics are available on Google Analytics.

Optimize for mobile devices

Google gives detailed instructions for how to add photos from either your mobile device or a desktop computer. At the very least, you should add your company’s logo and a cover photo to your business listing. But it can also be helpful to add some additional photos to highlight different aspects of your business. Any information in your business listing will be indexed by Google and serve as the foundation for your local SEO, so you want to make sure everything is up to date.

• The following five technical SEO approaches improve search exposure by optimizing website performance, indexing, and security.
• Improving your content readability will help you engage visitors better and improve Google rankings.
• Update each with a fresh expert citation or new insights aligned with search intent.
• To outperform your competitors and excel in your niche, you must surpass them.
• This is crucial for your success, make sure your keywords are in the description and anywhere else you can appropriately add them.

After all, it wouldn’t really be an ideal improvement in your rankings if you’re still ranking below your competitors. Once you open a cannibalization report, find the issues, and resolve them. Cannibalization can be fixed in many ways but the most important is to improve your keyword optimization and replace the keywords you mention throughout one or more articles.

That would mean the Yandex leak could offer insights into ranking on Google. Do a Google search for “ranking factor,” and you will see in the search engine results pages (SERP) plenty of titles that mention “200 ranking factors” from some well-known blogs. Getting your content to rank at the top of relevant results requires a thoughtful SEO strategy.

Because they’re extra elements that aren’t based on standard ranking factors. Keyword rankings are both the goal and a measure of success in search engine optimization (SEO). If the business is a staple within the community, it’s going to rank higher than a business that hardly anyone is familiar with.

Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. After you’ve chosen a keyword and scoped out search intent, you’re ready for the next step. Best of all, you can choose buyer intent keywords that are easy to rank for.

You can fix this issue by securing an SSL certificate for your site. But that isn’t the only reason mobile friendliness is so important. Google uses a mobile-first index, which means its crawlers focus on the mobile version of any website. When we wrote this post, we knew readers wanted actionable advice on the topic. So, we sought out expert insights and turned their advice into a series of tips on increasing share of voice.