Googles 200 Ranking Factors: The Complete List 2025
Most content management systems allow you to make preview and adjustments for mobile/smaller screens. It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).
Consolidate Pages with Similar Content
For example, before the update, the listings that were better optimized could easily outperform those that were actually closer to the searcher. Some people think that links are the end all and be all of ranking in Google. Yes, it helps; but your focus should really be on finding keywords to rank for with low competition, writing high quality content, and optimizing your titles. Integrating videos into your website can be an effective strategy to raise your dwell time. When users encounter compelling video content, they are more likely to remain on your site to watch, listen, or interact. This extended engagement positively influences dwell time, signaling to search engines that your site offers valuable, engaging content.
- Ahrefs is one of the best SEO tools we recommend using to check your Google rankings.
- And some web pages get featured in special displays like “featured snippets” and “People Also Ask” questions.
- Below are SERPs for Chicago dog grooming and Chicago mobile dog grooming.
- SERanking doesn’t have a free plan, but it does give users more flexibility when choosing their paid options.
- A good name should be engaging, distinctive, and have a high search potential.
Ensure your content is well-structured with clear headings and subheadings, bullet points, and paragraphs. Refer to our dedicated tutorial on keyword research to identify the keywords using the techniques and strategies and increase your online presence. Keywords are the terms and phrases that audiences enter into search engines when looking for information, products, or services. Google’s search algorithm is complex and ever-evolving, designed to deliver the most relevant and high-quality results to the audience. Nowadays, where millions of websites compete for attention, securing a top spot on Google’s search results can make or break your online presence. Also, don’t forget to use your primary keyword throughout your text.
SEO ranking defines where your website appears in search engine results pages (SERPs) for specific keywords. It’s typically presented as a numerical position, with #1 indicating the top result. Search engines, especially Google, use complex algorithms to determine these rankings based on numerous criteria.
Mobile-friendliness
Quality is far more valuable than quantity when it comes to your website. If you have a large number of pages that aren’t delivering value to your audience, they could be harming your rankings. BHS Links Having too many pages on your site can lower your site speed — a key ranking factor for Google.
When people search for your business, they’ll see a prominent display thanks to this profile. Unfortunately, building high-quality backlinks is one of the most challenging parts of SEO. You have to create something worthy of earning backlinks, then convince people to link to you.